A large portion of Australian exporters have taken to Facebook in order to build customers in target markets.

The 2015 DHL Export Barometer survey examined the use of social media such as Facebook, LinkedIn and Google+ and discovered that export sales were boosted through their use.

The findings indicated that 38 percent of Australian exporters overall use social media to generate sales.

Instagram, an online mobile photo-sharing, video-sharing and social networking service, is also rising in popularity, up from 18 percent to 29 percent.

Social media provides the opportunity for generating leads, performing market research and encouraging sales with the “Buy Now” button.

Generally, smaller companies use social media more than large corporations.

With the popularity of Facebook, it’s utility for sales deserves serious consideration.